Above the Fold: Understanding the Principles of Successful Web Site Design
Above the Fold: Understanding the Principles of Successful Web Site Design Above the Fold: Understanding the Principles of Successful Web Site Design OTHER ARTICLES This is a different kind of web design book. Above the Fold is not about timely design or technology trends instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites.Above the Fold is divided into three sections: Design & TypographyPlanning & UsabilityBusiness Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great.Topics covered in Above the Fold include: What makes web design uniqueThe history of web designAnatomy of a web pageWhite space and grid use in web designThe elements of web design: color, texture...